The latest newsletter from the Fieldstone Alliance has an excellent article on using Baby Boomers' skills and interests in creating nonprofit volunteer opportunities. They show how this can be a win-win situation for volunteers and nonprofits. Nonprofits face increased demand for services despite decreased budgets. Meanwhile, more than 78 million Baby Boomers have work experience and talent to spare. Furthermore, newly retired Boomers are interested in leaving a social legacy through volunteerism. In recent months, Boomers and generations that follow are flocking to nonprofits with new, unexpected motivations: these “newly unemployed” have a desire to learn new skills and remain competitive in this tough job market. They want to share their skills and make meaningful contributions during unemployment or retirement.
This convergence is an unparalleled opportunity for organizational capacity-building through the utilization of Baby Boomers’ skills, talents, and circles of influence. When nonprofits shift to a skills-based approach, they can negotiate powerful agreements with volunteers who already share a passion for their mission. These volunteers are often happy to contribute their talents in marketing, technology, organizational development, strategic planning, human resources, finance, program evaluation, and more.
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